The LEGO Company History

When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 He produced wooden toys and furniture. His business was not successful and he had to struggle through the early 1930s. In 1934, he shifted to concentrate on toys and changed the name of the company to LEGO. This is an abbreviation for “leg godt” which is the Danish word for “play well”.

In the 1960s, the company began to expand to other Nordic countries. The company developed smaller bricks that were suitable for small hands. It was named DUPLO (after the Latin word duplex, which means two-fold). This allowed children to create more precise models.

In the 1970s, Lego began to introduce new features to help its products stand out from the rest. They introduced different faces to the minifigures. This made their characters look more real and allowed them to show different expressions and emotions. The Lego Group added wheels to their bricks, allowing the creation of vehicles and other machines.

The next major step for the company was when it launched dedicated themes — a system within the system that let users to view build a particular world or situation. The company was able boost its brand’s recognition and draw younger customers. In addition, the company increased production, opening factories in South Korea, Malaysia, and Brazil.